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At this very moment, someone is online searching for the exact products and services that your company offers. Will they find the detailed information about your company that they need to make an informed buying decision? If the answer is no, then you are missing out on potential sales.
What sort of potential sales are we talking about here? How much could it really be? This chart originally published by Statistics Canada shows the growth of Internet sales. Don't forget that those numbers are in $ millions, which means that in 2005, internet sales were close to 39.2 billion dollars in Canada alone.
| Value of Internet sales |
| | 2001 | 2002 | 2003 | 2004 | 2005 |
| |
Internet sales with or without online payment |
| |
$ millions |
| Private sector |
6,336.6 |
10,815.3 |
18,164.4 |
26,438.0 |
36,267.7 |
| Public sector |
180.3 |
263.6 |
756.5 |
1,881.5 |
2,924.7 |
| Total |
6,516.9 |
11,078.9 |
18,920.9 |
28,319.5 |
39,192.4 |
In another article from Statistics Canada it is reported that 57% of Canadians on the internet use their computers to window shop and a whopping 43% buy products or services online. While they are window shopping, their attention is focused on that specific product or service. In essence, they are a captive audience. Unlike other forms of advertising that require you to capture a potential buyers attention, the benefit of online marketing is that the potential buyer’s attention is already focused on your product or service and in many cases they are ready to make a buying decision as the 43% statistic indicates.
Web Dynamics is ready to help you reach these potential clients. Why delay? Contact us today.
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